Luminart coming soon!

You may have seen some teaser advertising in AHJ about an exciting new colour range that is soon to be released. We can now tell you that it is going to be called Luminart and will be uniquely Australian, inspired by the rich tapestry of our native flora. For more information, watch this space.

Welcome to 2008

We wish you an exciting and prosperous year in 2008 and thank you for your support throughout 2007.

Artav Australia is already well into the year with many fresh projects underway. Late in 2007 ARTAV lunched the opening of their new training facility where hairdressers and beauticians can learn many new skills from how to implement the Euro.So.Cap Hair Extension System to the newest waxing and paraffin techniques.

It's all happening in 2007!

Artav Australia fresh from Cosmoprof, Bologna (April 2007)

The Directors of Artav Australia have just returned from exhibiting at Cosmoprof in Bologna, Italy. Director and founder, Mr Arturo Taverna was joined by Directors Anthony Taverna and Andrew Taverna as well as Business Development Manager Nicole Nikoloudis who also took the time to meet with Euro.So.Cap Hair Extensions management to discuss the latest fashions and techniques in this booming part of the hair industry.

"We are always excited to represent Australia by taking our quality products to the world. Cosmoprof Bologna is the biggest show of it's kind and we have returned with some great opportunities and fresh ideas that we will incorporate into our product development over the coming months" stated Mr Arturo Taverna.

Extend your competitiveness winners announced!

Congratulations to the winners of the Artav Australia Euro.So.Cap Natural look Hair Extensions competition.

Winners are Michele Chasty from Snip Its salon in Weston, NSW and Paula Bonfiglio from Plush hair & makeup studio in Glenelg

North, SA. Winners were selected due to their creative use of hair extensions resulting in a natural and funky end result. The winning

entries prove the versatility of hair extensions and show why they should be considered an integral part of all hair salons.

Visit naturallook.net for more information on Euro.So.Cap Natural look hair extensions.

Winning entries from Snip Its, NSW, and Plush, SA

Arturo Taverna founder and Director of Artav Australia inducted in to the Hair & Beauty SA Hall of Fame. (Feb 4)

Starting his business career in 1958 after a five year stint as a champion apprentice, master of the razor cut and a brilliant shingle cutter, Arturo soon became a dynamic hairdresser and business person.

Arturo is a unique person with his hand shake being his word and his expectations being great. However, he also believes in giving people every opportunity to succeed. A friendly and happy person, with an amazing memory for names, Arturo's passion for the hair and beauty industry is ongoing and he is still using hair as a cover up.

Having served on the Hair Fashion Council, President of the Master Hairdressers, a board member of the Hairdressers Co-op and

television personality, Arturo continues to bring new products and innovations to the world of hair and beauty.

Arturo Taverna a legend synonymous with South Australian Hair and Beauty was inducted into the SA Hall of Fame at a presentation ceremony in front of family, friends and peers.

Big things for 2006

Dec 2006 - Hair Extension competition closed

Thanks to every one that has submitted an entry in to the "Extend Your Competitiveness Hair Extension Competition". The judging process is now under way and winners will be announced early February 2007 with images published in Instyle magazine in the March issue.

Nov 2006 - Natural look on the road

Artav Directors, Anthony and Andrew Taverna, have just returned from another successful trip to Asia that included exhibiting at Cosmoprof in Hong Kong and visiting distributors in various locations in China and Singapore.

Oct - When water is not just water ...

Water today is far from pure – even rain water collects pollutants before it hits the ground or is collected.  Also, water that is labelled “natural” is not necessarily pure or free from contaminants as it will absorb minerals from surfaces it comes in contact with.

A major ingredient in all hair and beauty products produced by Artav Australia is “aqua” - or purified water. So it makes sense to conclude that the purity of the water used determines the purity of the final products.

Using the finest ingredients, herbal extracts and Australian essential oils is not enough for Artav Australia – manufacturers of the Natural look range of hair and beauty products. In fact, only the best water will do. That is why only water that has undergone reverse osmosis non-chemical membrane purification ensures that only water in it’s purest form – free of additional minerals, chemicals and salt – is used to create Natural look hair and beauty products.

Reverse Osmosis Water is true purified water using the finest process possible. It is not spring water or carbon filtered (purified) water. In fact, the process removes all but less than 1% of traces of calcium and salt leaving only H2O - water in its truest form.

RO is based on the process of osmosis that involves the movement of water from one side of a membrane to the other. Pressure is applied to the “contaminated” water, forcing it through the membrane leaving the contaminants behind. The purified water that accumulates on the other side is then used in formulations by Artav Australia to create chemical free Natural look hair and beauty products. Because only pure water and pure ingredients is good enough for the purity of Natural look products.

Hair extension competition excitement

The inaugural Artav Australia was launched September 4 in the September/October issue of Instyle magazine and it is already generating great excitement. With great prizes and exposure to be had, this is the perfect opportunity for professional hair stylists to demonstrate their skill and creativity. Entries are due Wednesday 6th December so be sure to get those entries in on time. See page 83 of Instyle - the magazine for the hairdressing professional - or call Artav Australia (free call) 1800 805 276 for more information.

New website a huge success!

The new Natural look website is proving to be a huge success with well over 92,000 hits in August alone! "Feedback about the new website has been nothing but positive", stated Artav Marketing Manager, Elena Rebuli. "Customers love all the info and it looks absolutely fantastic. We are already planning more exciting things and we will be adding even more great features in the future", she added.

New Website launched

An exciting new website is only just the beginning. It may have taken us a bit longer than anticipated but then it has been a huge project and we wanted to make sure that the new website was perfect from the moment it was launched. Apart from the funky new look, you will find a lot more product information as well as lots more interesting bits and pieces. But it certainly doesn’t end there. The new Natural look website is only going to get better as we intend to keep adding even more interesting things to it. Be sure to take your time and look around and be on the look out for more exciting developments planned for 2006 and beyond!

Let us know what you think about the new website. email us at info@artav.com.au

Events & Expos

Interested in Hair Extensions but unable to attend any of our info seminar evenings? We are constantly adding new locations and dates - please register your interest along with business name, address and contact details to: nicole@artav.com.au and we will keep you informed of events coming your way.

• New Zealand Professional Beauty Seminar
  September 2008
  f you would like more information on attending the New Zealand seminars please email Nicole.
• Cosmoprof Asia
  Hong Kong 12 to 14 November 2008 Hong Kong Convention & Exhibition Centre